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Adapting Content Marketing in An Era of Rapidly-Evolving AI

Content marketing with AI - featured image of an astronaut riding a bike

Every conversation these days revolves around AI, and you can’t escape it even if you tried. It feels like being caught in an endless loop of discussions, where everyone’s either singing praises or sounding the alarm bells.

On one side, you’ve got the doomsayers– the skeptics who fear AI will take over the world like a supervillain with an evil plan. And then there are the brave few who see AI as a powerful ally, like a trusty sidekick that’ll help us conquer the uncharted.

So, I decided to join the symphony and dive into the potential use of AI in our beloved content marketing realm (after all, content marketing is my bread and butter, and I won’t let AI snatch my job like a seagull grabbing a hot dog at the shore).

One thing’s for sure, though – the content marketing world won’t be the same with AI around!

We have officially entered into a new world of AI-infused content marketing, where algorithms and creativity engage in frequent dance-offs. And in this fast-paced era of rapidly-evolving technology, our content marketing strategies need to be as adaptable as a chameleon at a floral show.

Now, don’t get me wrong – I see where the doomsayers are coming from. Who wouldn’t be cautious when handing the reins to AI? I’ve been playing around with AI tools on various projects, and oh boy, it’s like having a genius assistant who never complains or takes coffee breaks. From content creation to data analysis, AI’s got my back like a loyal bodyguard.

Experimenting with AI tools, at least for now, is like combining fire and gasoline, and I’m not quite sure if we’ll end up with a cozy campfire or an inferno. Either way, it’s a journey filled with excitement and uncertainty!

But hey, why not take a chance on this digital prodigy while it’s still under our control?

So, yes, it’s time to adapt and embrace AI – make it a part of your content marketing efforts; don’t shy away from it!

In the next section, we’ll delve deeper into the realm of AI-powered content marketing. Brace yourselves, for we’re about to uncover actionable insights, tips, and strategies to navigate this AI-driven landscape like Anakin riding his Pod Racer across the rugged Tatooine.

The AI Invasion: Resistance is Futile (and Unwise)

Imagine AI as an enthusiastic intern joining your content marketing team, full of fresh ideas and boundless energy.



Instead, use AI-powered tools to analyze data faster than a kid unwrapping birthday presents. Identify trends, preferences, and pain points of your audience. Armed with this knowledge, you’ll be able to produce content that’s more relatable and engage more traffic.

Unlock the secrets of your audience with AI’s detective prowess. Track their online behavior like a stealthy ninja. Discover their preferred channels, interests, and online hangouts faster than ever. Armed with this information, you’ll be able to tailor content so irresistible, your audience will be hooked.

Uncover the potential of AI-driven keyword research, content optimization, and search engine ranking strategies that’ll have Google applauding your content like a seasoned theater critic.

You get it, right?

Bottom line: embrace the AI invasion, for resistance is not only futile but unwise. Harness the power of AI to supercharge your content marketing efforts, leaving your competition in awe and your audience wanting more.

AI + Content Marketing = Fred Astaire and Ginger Rogers’ Tango

Enough with the big talk! Let’s dive into the real world of AI and content marketing, where the rubber meets the road and results matter more than opinions.

Efficient Content Creation

Let me start with the obvious: AI-powered tools have revolutionized content creation, sparing marketers from the agony of writer’s block and streamlining the process of producing engaging content.

I mean there’s a sea of AI-powered content marketing tools, each claiming to be better than other. Feel free to explore the options, and choose your pick. I, for one, prefer to take the unconventional route. It’s cheaper and works for me!

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Just upload an image and ask Bard
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Keep optimizing for best results
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Get what you wanted.

Anyway, let’s talk about another unconventional method of having AI work for you. Need ideas for an ad copy or a social media post? Want it in a specific tone and style? Here’s Google Bard in action:

Finding Your Audience

You know the struggle of figuring out your target audience, right? It’s like trying to spot a needle in a haystack while wearing a blindfold. But hey, with AI on our side, we’ve got a secret weapon!

Instead of throwing darts in the dark and hoping something sticks, let AI be your Sherlock Holmes. It’ll lead you straight to your target audience with a map of data-driven insights. You’ll be reaching the right people with your content – yes, it’s that simple.

Here’s a hack:

  • Gather data from your Google Analytics account
  • Export it into a Google Sheet
  • Use the extension “GPT for Sheets and Docs”.

Trust me, your mind will be blown away by the insights AI can fetch for you within a fraction of seconds.

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Data from Google Analytics
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Easy insights without breaking a sweat

Need help writing prompts? Check out this in-depth guide on how to build the perfect AI prompts.

Keyword Research & Content Planning

Keyword research and content planning – the dynamic duo that lays the foundation for a successful content marketing strategy.

Existing tools like SEMrush, Ahrefs, and many others get the job done. But with AI in our arsenal, it’s like having a top-notch GPS that guides us to the most sought-after keywords.

Content planning becomes a breeze with AI’s data-driven insights. It’s like having a crystal ball that reveals the content ideas your audience craves. From blog posts that answer burning questions to videos that entertain like a stand-up comedian, AI has you covered.

Here’s an example of the infamous AIPRM for ChatGPT in action. I gave it a primary keyword, and boy, did it shower me with tons of ideas! Sure, it needs a little polishing – just like a hidden gem that needs some shining – but it saves you hours of brainstorming.

screenshot from chatgpt conversation related to keyword research
Just enter the focus keyword
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Let the AI generate a ton of ideas

You can use these AI-generated ideas as a starting point, or mix and match them to create content calendars, clusters, and silos – whatever your creative mind desires!

Adapt and Excel: The AI Advantage

With AI by our side, we will continue unlocking new possibilities – from automated content creation to uncovering our perfect audience with data-driven precision, and everything else.

Gone are the days of guesswork and endless hours spent brainstorming. But let’s not forget, this AI-powered journey is just the beginning. As technology continues to evolve, so will our content marketing strategies. So, let’s stay open to new adventures, like fearless explorers venturing into uncharted territories.

As I wrap up, I leave you with a reminder – embrace AI’s potential, but never forget the heart and soul of content marketing – creativity and authenticity. Let AI guide you, but always keep your unique voice and brand identity shining through.

Until next time!